Motorcycle "Bad Girl" Stigma Exploited for Good

 

This new video/TV commercial promo on women's health opens with a woman on a motorcycle, a Triumph, which is what I ride, and the caption, "You don't have to be good to be healthy." I suppose it's cute and harmless, but it does indicate that the stigma of riding a motorcycle as something only outlaws do lingers in the popular consiousness of today. It's a cliche, an outdated point-of-view. I'm not sure how effective it would be in reinforcing the health message of reducing your risk of breast cancer, except it shows a woman being independent and not riding two-up with a man. Is it also saying you can ride a motorcycle safely?  I think, indirectly, it is so I've concluded that, overall, I like it.